Ajaie Alaie's core values lie within its namesake label that means invincible and indestructible. Ajaie Alaie, originally spelled Ajai Alai, is a sanskrit mantra for being in your power and we want to empower each other to be the best version of ourselves. Our ethos is meant to make us feel grounded, to remind us of self-love, and to live mindfully. From concept to final product we promise to deliver purposeful design with integrity and respect to our environment and the workers make it.
Most of our fabrics consist of linen, silk, cotton, wool, and Cupro. Their unique attributes give our garments character and a sustainable end of life. As such, we are expanding our offering of organic cotton, and fabrics that biodegrade within weeks because it's very important for us that these plant-based fibers are grown without harmful pesticides and GMOs and are responsibly-harvested. Animal-based fibers, like our wools, are sourced from farms that don’t harm/alter its animals or their habitat and diet and stay away from Mulesing. Our wovens are made in India and our woolen knits (coming in the Fall 2018) are made in Peru responsibly with sustainable handled wool.
Waste hits us right in the heart. Reducing plastic waste became one of our strongest pursuits and along those lines we began partnering with mills and factories that are also actively changing the way they work on their daily operations as well. Our dyes are ASO free, our fabric selection is growing to become organic, or recycled, and recently we adopted a fabric that uses no water in the dying process–Airdye fabric(very exciting!). Incorporating innovative techniques that decrease manufacturing footprint in waterways and landfills has become our own personal puzzle to solve and every season we add a key piece of change to hopefully complete the puzzle one day soon. Transparency is our mantra and this is our chant.
Our wovens are manufactured responsibly in a small unit in India. 40 machines, and all familiar faces when we go visit twice a year. Designing a garment is a long process and sticking to factories that not only understand your core values but also understand your design aesthetic and expectations is crucial for us. We work with factories with full safety compliance where there is no child labor and where we know they are getting fair wages (and chai breaks every couple of hours :)) We are very grateful to have developed relationships with factories that care about their employees and that are also actively making strides to reduce their footprint in the environment, by being willing to work with brands like us that might create extra steps in the production process to reduce waste. Fun Fact? Once in awhile the owner of one of our factories brings in a Yoga instructor to the factory for the workers to have a moment to stretch and be present. But more than a stretch, it's the intention of generating a more conscious mindset amongst them. We are very grateful for the support we have from our factories. Here is a short story written by Daniella, founder and designer, about her day in the factory.
Going into SS18, you'll notice our new care labels that read "Steaming will generally clean any bacteria and get rid of odors, but if you must green dry clean only." There's more to laundering than just your simple wash and dry. We found out that 75% of our garments are able to be maintained by steaming, which decreases excessive water and chemical usage from dry cleaning. Linens and cottons can be washed in gentle cycle and laid flat to dry. If the garment calls for Dry cleaning because the fabric or design is too delicate we strongly recommend to try to find a Green Dry Cleaner. A simple google search might help you discover any near you and the earth will thank you. Some laundromats are also taking initiatives to switch to more sustainable models such as Celsious, located in Williamsburg, Brooklyn. Celsious uses eco-friendly machines with ultra-energy saving technology and detergents with simple, plant-based detergents that don't use sulfate or phtalate. With baby steps, we can all help the earth bit by bit.
An easy and great option, especially if you like to keep your clothing fresh, but want minimize your water usage. Steaming will generally clean any bacteria and get rid of odors, while ironing your garments at the same time.
HANG OR LAY FLAT TO DRY
Your Ajaie Alaie garment will come inside a custom made reusable mesh bag. The thought behind this was to encourage a shopping experience with less plastic usage. With this initiative we want to encourage you to replace single use plastic bags typically used in produce for this mesh bag. Or, use it to safe-keep your delicates i.e Underwear,, socks, stockings, etc.. Be it for fruits, delicates, or both, keep it around because it will become handy one day.
Since transitioning to mesh bags our business practices have been positively impacted. We have eliminated our plastic use and this on it's own is keeping thousands of bags a year out of landfill (and oceans). We are also going without hangtags and paper receipts for an even more zero-waste shopping experience. Everything is in your inbox, anyways, right? We want your garment's lifecycle to be as sustainable and purposeful as possible. Toss the recycled paper mailer in the recycling bin and done. And going back to the mesh bags, how cute will your fruit look in these mesh bags? That's some stylish shopping.