Behind the Seams

Ajaie Alaie's core values lie within its namesake label that means invincible and indestructible. Ajaie Alaie is a sanskrit mantra for being in your power. We want to empower our girl to be the best version of herself. Our clothing is meant for our girl to feel grounded, be reminded to self-love, and live mindfully. And the construction of each piece reflects that. We're giving you a peak into the baby steps that we're taking to increase our sustainable and ethical practices. From concept to production to packaging (and every little thing in between), we hope to inspire and remind our girl that she's supporting purposeful and responsible design though her Ajaie Alaie pieces.